IB Business. If you don’t choose the right company for your HL Internal Assessment, then this could hamper you from the start. I give my students the following advice:- Select a company that is quite small, ideally between 20 and 75 employees. Choose one in which a family friend or family aquantance works, or one that has a conection with your family. Do not choose the company that your parents work for. The company should be in easy travelling distance from your home. Why this advice? Smaller companies are much easier to navigate around, and to collect primary data from. … Continue reading Choosing Your Company – HL Coursework.