Business & Management. The introduction of your business internal assessment (IA) is very important because it is the first thing that your teacher, and any coursework moderators, will read. Is important, therefore, to make a good impression from the beginning. Here is a template that I use to help students write their introduction. The advice that I give is start straight away with the business issue, problem or decision that you are investigating. A common mistake is to start your introduction giving a brief description of the company, it´s history etc. Avoid doing this. Only describe or explain your chosen … Continue reading Business Internal Assessment – The Introduction